The Vietnam Meeting and Incentive Club (MICE Club) was created in 2002 with the aim of catering to MICE organizers and their clients around the world. The organization is principally a partnership of Vietnam Airlines and Indochina Travel Services (ITS) Vietnam, Saigon Tourist Travel Service Co., and Hanoi tourism, together with more than 14 leading hotels and resorts throughout Vietnam, and aims to fulfill all corporate and MICE travel requirements with the highest levels of service and customer satisfaction.