1. Aeon Mall Long Bien
Opened in early September 2015, it’s not surprised that this is the “hottest” mall recently. Hanoians come here every weekend for shopping, chilling out or check-in pictures. Not aiming to luxury customer segment like Lotte or Trang Tien Plaza, Aeon Mall has a wide variety of goods and services to meet various demand at reasonable price.

Despite of the price, Aeon Mall is well-invested in quality, design and facilities. It covers an huge area of 120,000 meters square and has four floors. This is a complex of recreation, shopping, cinema and restaurants with frequent promotion such as sushi 5k, matcha ice-cream 8k…

Being built by a Japanese corporation, Aeon Mall has a major Japanese influence from service manner to product quality. This is also one of those reasons Aeon mall is loved by several customers. Besides Japanese food, there are other things that are only seen in Aeon Mall such as Light Festival, Cherry Blossom path made of thousands of LED. This mall is currently catching the most social attention.

2. Lotte Center
Located at an ideal position, Lotte Center on Lieu Giai street is the second highest building in Vietnam, only after Keang Nam Landmark. Unlike Aeon Mall, Lotte focuses on luxury segment with pricey goods from luxurious brand. Therefore, it is pretty quiet here. Other products like food or cosmetics from average brand are more expensive than usual. The 65th floor’s Observation Deck is a highlight. From such high position, one can see at one glance the dynamism of Hanoi. One can’t help but lose oneself while observing the rest of Hanoi from the top of LOTTE CENTER HANOI. The Sky Walk features a wide reaching sight of the city, as if walking on Hanoi’s clouds.
3. Vincom Mega Mall
Including Vincom Ba Trieu, Royal City and Time City, this is no doubt the biggest mall of all. Vincom Royal City has an area of 230,000 meter square while Vincom Time City has more than 200,000 meter square. With such huge area, this place has all kinds of recreation. Goods and services are extremely diverse. Food from different brands are sold at reasonable price compared to other branches. There are many affordable goods. As for recreation, there are ice rink, indoor water park and aquarium. Platinum Cineplex system is at top best quality cinema.